Blog:

According to Safko (2010, p. 145),
A blog - or web log- is a sit that is maintaned by an individual with regular entries or posts that include commentary, thoughts, and ideas, and may contain photos, graphics, audio, or video.

Safko. L. (2010). The Social Media Bible: tactics, tools, and strategies for business success. New Jersey: John Wiley & Sons.

Wednesday, 13 June 2012

Blogs has become a new place for advertising.


 http://www.bestmediainfo.com/2012/06/blogs-the-new-advertising-destination/

This is because blogs has higher engagement of it's readers and people looks for product reviews through blogs. This is to get information through other's people opinion before purchasing items. Most of the marketer are able to get to their targeted audiences easier using blogs and advertising on blogs. Hence blogs are able to manipulate the consumers' decisions and opinion toward the particular brand or items. Blogs has been one of the medium where most of the Internet users surfed to obtain information or news about products, goods, or even services. Not forgetting, nowadays blog posts are able to be shared in various social networking site, which helps them to widespread information. Blogs are not only influencing their reader's mind but also making them to take action in purchasing something that is considered "must have" in the market or society. Blog may be influential to many of their readers based on how the bloggers transmit their ideas and thought. Since readers look for review information through blogs, they already has a mind of buying all they need is just a little of persuasion or opinions from others to take action.Well action of purchasing or not are based on the reviews and advertising posted and exposed to the consumers or readers.

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